Online, telephone, and face-to-face interviews. U&A studies, consumer segmentations, brand tracking.
Product, concept and price testing. Quantified results with qualitative overlay.
Engaging consumer upstream in the creative process, rapid recycling or propositions, concepts, and executions.
Focus groups, depth interviews, dyads/triads, ethnography, grounded theory.
Data audits, collection, and assembly, analysis, problem-solving, reporting, and performance management.
Iterative and statistical analysis. Deep insights, predictive analytics, and future outcomes.
Focus on growth. Quantify opportunities and link to the business plan, generate clear KPIs, improve marketing ROI.
Identify the barriers and levers to growth, key target groups, brand positioning and campaign propositions.
Developing digital strategy, e-commerce and optimizing performance. Integrating marketing across offline, online, mobile and social media.
Full cycle relationship management, enabling customer acquisition, retention and revenue growth.
Specialist destinations service for the education and skills sector.
Outcome Evidence & Audit
Gathering independent evidence of outcomes for payment by results programs.
CSAT evaluation throughout the customer journey, long-term tracking programs.
Key drivers analysis, driving operational and outcome improvement. Supporting small and large teams in decision-making